If Amazon was a radio show I’d lead this with, “first time, long time” since I’ve been a loyal Amazonian since 1998 (1,001 orders placed in 10 years – yes, I counted).
I love so many things about your company yet I love and loathe one in particular: Amazon Fresh.
A little over a year ago my husband, who gleefully does most of the grocery shopping and cooking in our house, accepted a job that took him from a happily short commute to a monstrously long commute. The former gave him plenty of time to shop and cook while the latter gives him lots of time to listen to Howard Stern (queue my jealousy).
While I absolutely want my husband to have a job he likes, I did not like the implication: someone, likely ME, was going to need to take over the shopping and cooking.
Amazon Fresh to the rescue.
I skeptically placed my first order and soon became addicted. Fresh ingredients, super-easy ordering, almost instant delivery. Even meal kits! The few times my order wasn’t accurate (and the two times my eggs were crushed) your incredible customer service team stepped in. What’s not to love?!?!
Soon my husband and I joked that Amazon Fresh saved us from divorce because surely the additional responsibility of shopping and cooking on top of my three demanding jobs (mom, Cisco, PTA) would lead to arguments at best and divorce at worst.
And then Amazon Fresh BAILED ON US.
I first heard the news from my neighbor (another die-hard Fresh Fan): you were stopping delivery in our area. Surely she was mistaken, I thought. I quickly googled to learn the terrible truth: you were stopping delivery all over the place. I went home, distraught, to share the news with my husband. We looked at each other feeling bewildered, wondering yet again, WHO WILL DO THE SHOPPING?
I tripled my orders leading up to the day those beautiful green bags would no longer grace my front stairs. In the 21 days since I said goodbye to my beloved Fresh we’ve bickered and bargained about who will go to the store, resorting to a ro-cham-bo style contest of “NOT IT!”.
Please bring Amazon Fresh back to our area.
You’re running a huge company with billions of customers and dollars at stake. One loyal Amazonian in the middle of a small town in Massachusetts cannot place enough orders to make a financial business justification for such a request. I get it. Yet I still beg you, please, PLEASE bring Amazon fresh back to Massachusetts.
Thank you for considering my plea.
Your loyal customer since 1998,